logo for Full Name Freshminds

Digital Marketing Expert for global FMCG - London

Day rate: £1,000 - £1,500 LTD (dependent on experience)


A global consultancy is looking for a consultant to support their main global FMCG client on a cost-reduction project; it is a follow up piece on a similar engagement done in 2017 – this time focusing on their Marketing department, specifically on media/digital advertising spend. You will conduct an analysis of their current digital/media marketing spend and make strategic recommendations on cost-savings to meet the company’s targets – which need to be delivered by end of October 2018.

Objectives will include:

  • Drill down into current marketing mix, identifying the breakdown of digital/media marketing spend and its effectiveness/ ‘waste’
  • Embed best practice frameworks to ensure ROI on marketing spend
  • Undertake continuous analysis of competitive environment and consumer trends
  • Manage a variety of stakeholders from both the consumer goods company and the consultancy
  • Work globally with offices in the UK, US, South East Asia

Consultant profile:

  • Deep digital marketing experience, preferably at a senior/global level from a top retail company or digital agency
  • An expert in FMCG global brands and how they function
  • Strategy consulting experience within leading consultancy or in industry would be beneficial
  • C-Suite stakeholder engagement experience


  • Start: 11th July 2018
  • Duration: 4 months
  • Location: Central London with occasional travel to key client markets
To apply by email to this position, please send your CV and covering letter to the following link:  Malgorzata.Piotrowska@freshminds.co.uk