Jim this phenomenon you are referrring to is a direct symptom of the contraction in the market, and if you look closely at what is happening this is starting - just starting - to tip back the other way again. What skews the picture also is that there are a plethora of niche firms growing up which until the recession hit did not have the profile they do now; as they kept hiring in very small numbers througout the crisis they gain more prominence and distort the overall hiring picture. Look at it this way - if the generalist consultant track was over, MBB would go bust in a short space of time (and no signs that will happen). Ultimately the whole thing will revert to what MC is essentially all about - hired intellectual firepower which provides a flexible resource for an overstretched client. In the meantime, drill into your experience to date and you should be able to draw out common threads of experience - perhaps you have done a number of CRM projects which might have been in FS one time, in oil a year later, for example - pull these together to convey blocks of experience. Bear in mind Jim the market is recovering but we are not back yet, so when you are finding it hard to get through the door its the market that is dictating this, not you as an individual - you cannot swim against the tide, although a rising one floats all boats. Also try to go through your networks rather than just advertised roles - there is a lot of hiring which carries on purely around value creation - if you can get an intro to a company which could create some manner of revenue around what you bring with you, you're in!