When I worked for MBB, the senior partners there used to make a really big deal about how they were really low-key and didn't advertise or give out bags and stuff with their logo on it. They used to make a big deal about how nobody would know you were a MBB consultant unless you told them because they work in close circles only. It does seem unusual for McK to be advertising, especially during a recession when you would have thought they would be flooded with applicants! Maybe, other than fresh grads and new MBAs, they're not attracting the calibre of people they need? Possibly the older, more experienced buys can't hack the lifestyle and instead plump for industry jobs where the hours are shorter, the stress is less, the travel is less, and the pay is similar? I'd be really interested to know!