John although, frankly, you deserve some pretty harsh responses on here, I am more inclined to be forgiving than some of the others. In your defence I don't agree that someone new to looking at consultancy should know who McKinsey is - they are rarely quoted in the press, unlike Big 4 who will give a quote on anything going it seems - and it doesn't follow that just because they are very good you should know all about them. The man/woman on the street would probably never have reason to come into contact with them anymore than they would come into contact with say KKR or Freshfields Bruckhaus Deringer - both top of their fields, but hardly as ubiquitous as baked beans.What DOES concern me though is that you take such a laissez faire attitude to your future career - 'I did a quick research on the internet about the best jobs out there' how comprehensive. Take it more seriously, put more effort in, or you won't just be writing off any chance of joining McKinsey, you'll be writing off any chance of joining the world of work. Period.