I've just been reading with great interest the excellent article at http://news.top-consultant.com/uk/news_story.aspx?ID=4866 What do you all think of this article and the points it makes?

It's a pretty old principle; high end brands in fashion, FMCG etc have been doing it for years - if you price something high enough people just assume it's a higher quality and will pay for it, regardless of whether it is actually any better (invariably not - the cheap detergents will wash your clothes just as well as the expensive brands and a fraction of the price).

*cough* Stella *cough*

Thomas Pink shirts a case in point. The fact they have kept pushing up their prices in the last five years has simply made their shirts more desirable. TM Lewin on the other hand has taken the opposite business model: reduce quality, slash prices, sell volume.

all this debate about clothes never fails to amaze me. as far as i'm concerned, they're just things you put over you to stop getting cold in the winter and to cover up your curly bits. i'd be quite happy going to work in my pants if it were socially acceptable. no ironing, no expense, no ties strangling you, no fuss.

And yet there are still people on this forum who insist that you can't get a decent suit for less than a grand.

*cough*" RE: Suits for a consultant by Mars A Day 6/5/2008Should be able to get a decent enough suit for 500 - 800 in the UK if you shop around a bit. Taxman is right on the money imho."

Re: Cynic500 - 800 quid for a suit isn't too bad if its well made etc; the point was more about charging twice that because some designer has put his/her name on a piece of tat produced by kids in a sweatshop.