Dear cassius,Sorry about confusion. I think it happened due to word " friendly" - what i meant customer orientation and in this case customer being the potential candidate on one side and the hiring companies on the other side. One may not be friend but still be customer oriented, if you understand what I mean. What I value most in recruiting business that a recruiter is open about things and communicates in rather open way. And if you wish not to communicate with some one, its okay. Here it is partly also related to demand and supply. In a world when you are the only recruiter - perhaps you could live by your philosophy and still do a good business. But in a world like we live in today, we all have choices (like you said you would not want to talk to 90%) same goes for the candidates. What also amazes me the number of vacanies that I see coming up these days from the same recruiting company and in all kinds of different language forms etc etc (have seen a lot from consulting point in last days) - not sure if these are true reflection of demand in the market?