The reason you see so many with good A levels and good degrees looking for a good brand is because that is simply a good life tactic at this stage. It's not because we've bought into some kind of conspiracy, I know there is life beyond PWC, McK, Goldman.... but you have to do your time to earn, learn and meet who you can.No I, and most other grads, don't have a particularly strong passion or direction. I won't apologise for that, don't forget many more years have passed over your wisened old head. You know you and your plump wife want to move out of the city and have a small farm, I haven't got there yet.I have a general idea of where I want to be, we ask these questions simply to plot the best route.