When I got my 1st job in the UK, I did indulge myself into British branded shirts and occasional suit or tie. In retrospect, it was money badly spent. Really disappointed. First a note on the ridiculous double cuff. That is the note: It is ridiculous. Second, on the collar: usually too thick and boring. Pink shirts are simply horrible (and expensive). Lewin is boring (at least less expensive). H&Curtis: good quality but same design flaws. My best hits were from Gieves & H. Their collars are nice and trendy (from this millennium). But again many are double cuff. And best value for £ were some A. Reed Signatures on sale. I would really consider custom made, if I had time to experiment with different custom shirtmakers. For the time, I am sticking to e-shopping Italian makes.