This "Goldman Sachs on your CV means you can do anything" crap, genuinely you live in a fantasy world! Wow, you can read some consultant reports and create a model of the business, you guys are so, like, totally out there! (note to reader, I'm British, so that comment was clearly sarcasm). Please prove to us that everyone in investment banking is retired by age 32 (an average 10 years after graduating) because to say the least I'm slightly sceptical. (note to American readers, it's spelt with a 'c')However, for the young uns out there looking to make decisions, then do genuinely choose what motivates you. Much of the recruitment market out there is purely driven by brand and you really often don't know what you're getting yourself in for, so choose a company where you like the people and you know you'll fit in, what comes after that is pretty much the same anyway just with a different badge on it. If you truly like the sound of loads of hours and loads of money, then pick IB. If you want variation and impact, choose consulting. And, finally, if you want to be employed in 2-3 years time, choose consulting as the banks may crap their pants anytime soon - and the "retirees" from GS may well be phoning you up for a job.