I am quite confused between Business Advisory and Strategy Consulting. Is there a real difference and why do firms like E&Y call their offerings Business Advisory Services, instead of saying Strategy Consulting.

Same thing, different name. Enron left a bad taste in people's mouths.

thats absolute rubbish. Strategy consulting is NOT done by EY BAS. There is a post by Beng which addresses this issue. And to the Senior Vice President - if you are experienced, why are you leading graduates on a wrong path? Shame on you.

OK, sorry - I should have been clearer. What I meant is that a lot of these so-called "business advisors" are doing exactly the same as what they did when they called themselves "consultants". Whether or not they are actually doing "consultancy" is another matter, but the point is that, in my opinion, nothing has fundamentally changed other than the name.

SVP is confused. "Business Advisory Services" and "Consulting" tend to be used interchangeably. Many of the big 4 accounting houses use the term "Advisory Services" because they were prohibited from selling consulting services under the terms of their agreements when they spun off their former consulting arms.As Merlin says, consulting comes in many different varieties - strategy consulting, operational consulting, technology consulting, etc.If we're talking specifically about EY BAS, they offer operational consulting - both broadly (project/programme management etc) and particularly around the CFO agenda (as you would expect from a firm of accountants).The strat houses generally play to the CEO's agenda, helping to set overall corporate strategy or strategy within a division / product line / etcThere is a wealth of information already on this board about the differences between strategy consulting and operational consulting. Do a search.

Aren't we saying the same thing?

We were posting concurrently -- I couldn't see your second post when I was drafting my reply.