there is no golden rule as far as I am concerned. Ultimately, if a hiring company wants someone from MBBB and you work for Bain, you can state your job title/company name and do whatever you like with the rest of the CV. For most of us, we need to think about how to structure a CV. Inevitably, it depends on the quality/knowledge of the person reading it. If you are responding to an advert requesting specific skills/experiences, you should make it very obvious that you have such skills/experience to the point that a simple (human/automated) word search of the document will produce enough results.Overall, I agree with the post above that your most impressive/saleable achievments should be at the top. If you were left school at 15 with no qualifications but came through the school of hard knocks to reach a good level, you should not start with your academic achievements. If you have an MBA from Wharton, this is probably the thing to lead with in many cases. If you work for an unknown company but have done some key projects, you have to highlight the specific projects. Even the MBBB will sometimes bend the rules of standard entry if they need specific industry experience.Most of the time, the best approach is a 2 page clear document with the option of providing a more detailed project summary if this is required. If you have less than 3 - 4 years experience, it should be poossible to list your projects. However, you may take the decision not to do this as it is often good to have some info "up your sleeve" so that you can emphasise the most important stuff later.An American Vice President (of a company, not the country) once said to me that a CV should "tell me what you had to do and then tell me if you got the job done". Simply put, it is quite powerful to list some of the key objectives and then to list your achievements against them (assuming you overachieved).Overall, sometimes you are going to take a pot shot, of course, but most of the time, you should assess the needs of the hiring company first and only apply if you meet the requirements or can make a strong case. You are better to be a sniper than a scud if you follow....