Well, I don't think you can compare the two. You can choose to drive safely. You can't choose to smoke safely. To return to the original topic, I'm a recruitment mgr for a consulting form, and I certainly wouldn't screen out someone who had worked for one of these firms. At the end of the day, the product is hideous, but legal. I do wonder about the prospects for that industry though. The market for cigarettes is falling in Europe and North America. However, I believe the tobacco companies are doing excellent work in getting the young people in Asia and Africa addicted to their little deathsticks, so maybe there is hope for these companies yet...?