1. To make a difference to people's lives, to make the world a better place and to drive value through a range of unique value levers.2. My unique skill set combined with the proven track record of a results orientated individual means I can blue-sky strategy for greenfield pursuits where others think tactically about brown-field implementations.3. I am applying to this consulting firm (strategic firm) because I live, breathe and think strategy. In fact I'm so good, I crowd-source my thoughts from an anonymous forum. Individualism and creativity are overrated....