Hi. Hoping you can help. I am moving out of the big 4 and setting up a Business Design practice. I want to make sure that the practice is well positioned in the market. Has anyone heard of Business Design? What is your understanding of Business Design in practice? Do you think if offers value? Thanks for your help.

I've read the books by Mercer Management Consulting and use the concept a few times.I don't know whether it is what you refer to though...