Electronics and Clothes On Course to Dominate Black Friday Purchases, With UK Customers Set to Outspend US...
- 90% Of Consumers Surveyed Around the World Are Now Familiar With Black Friday; More than Half Plan to Shop This Year
- Shopping Appetite Is Returning, with Australian and US Customers Expected to Increase Spending Most Over Last Year
- Consumers Want Black Friday to Turn Greener, Sustainability Is Now a Factor for More Than 40% Of Consumers
Boston Consulting Group (BCG) today published the results of a major Black Friday consumer
survey looking at the spending plans of consumers in seven key global markets (Australia, France, Germany, Italy, Spain, the UK, and the US).
The study found that Black Friday is now firmly established around the world as a shopping milestone day, with more than 90% of consumers aware of Black Friday (with awareness highest in the US, Italy, and Spain) and more than half planning to use the time to shop. A third of consumers surveyed are currently unaware of Cyber Monday.
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