Bain & Company integrates Advantage Group International intelligence into FrontView


Bain & Company has signed an agreement with Advantage Group International to integrate Advantage’s data into Bain’s market leading FrontViewSM product.

FrontView is a proprietary state-of-the-art software, powered by advanced analytics, that helps consumer products companies develop individually tailored customer plans that maximize value for both their retail customers and themselves.

The Advantage Group is an industry-leading source of data for suppliers and retailers in FMCG. For over 30 years and in over 40 markets globally, Advantage has supported business partners through its syndicated engagement program, collecting extensive quantitative and qualitative feedback across a variety of critical performance areas to measure and strengthen B2B performance.

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