Benefits of Interactive Web Design for Modern Businesses


To achieve business success in the world today, it’s important to fill each customer interaction with high levels of service.
Positive interactions with your customers are not only important for new customer acquisition, but also for existing customer retention and strengthening customer loyalty. In a world that is becoming more and more digitally connected, many of these interactions are now no longer happening in person. Research shows that more than seventy percent of the customer journey happens online, often in a self-service capacity. Because of this, interactive web design has never been so important for companies.

What is Interactive Web Design?

Interactive web design is a type of design using web page software that engages visitors and provides them with a more relevant experience. It could be thought of as the difference between simply talking at somebody and starting a conversation with them. Interactive web design engages the visitor by asking them to take part in a range of actions that allow them to experience the website to its fullest, such as sharing, entering locations, pressing play, answering questions, playing games, voting, searching, or making selections. An experienced website design agency can bring new depths to your website with interactive web design. Look for a Birmingham-based web design agency offering interactive web design for eCommerce websites, business websites, WordPress and more.

So, what are some of the main benefits of interactive web design?

Improve Conversion Rates

Interactive web design encourages your visitors to engage with your brand, building their interest and trust in you and what you offer without asking a lot of them. As they learn more about your brand and build that connection, they often naturally take the next step to become a paying customer.

Connect with Customers

Ninety percent of customers today expect the websites they interact with to offer some kind of interactive or self-service feature. Many people will visit websites hoping to find answers to their questions and information that they can use to make an informed decision. And with seventy percent of customer interactions now done online, it’s become more and more important to make sure that your brand is set to build those connections virtually rather than only focusing on in-person customer experiences. The best websites make the customer feel that they are still having a personal experience, despite connecting virtually with the brand.

Better Personalisation

Website interactivity isn’t just going to get your customers more engaged with your brand. It can also be an excellent source of consumer and visitor data that you can collect and analyse to learn even more about your customers and what they want, putting you in with a better chance of achieving high customer satisfaction rates. Interactive web design makes it easier for your brand to see how customers are interacting with your website and which areas of the site are interacted with most, which you can then use to make future changes and improvements.

With an increasing number of customers mainly interacting with brands online, it’s becoming more and more important for businesses to add interactive elements to their website design.