Change Powers Accenture’s Biggest Brand Move in a Decade


Launches “Let there be change” Campaign and New Company Purpose, Created with Droga5.

Focus on “360° Value” to Help Clients Create Value that Benefits All Stakeholders

In its biggest brand move in a decade, Accenture (NYSE: ACN) today launched a sweeping brand campaign and new company purpose designed to inspire organizations to embrace change to create more value for the benefit of all.

The new brand campaign, “Let there be change,” will triple the company’s annual media spend to $90 million. Developed with acclaimed creative agency Droga5, part of Accenture Interactive, the campaign depicts change — both seismic and small — optimistically capturing its power and beauty and reflecting the depth and breadth of Accenture’s expertise.

To read the full article please CLICK HERE.