Mckinsey&Co - The future of work: Seizing the opportunities of the new normal


To succeed in the future of work, the time for change is now. The COVID-19 crisis forced organizations around the world to re-evaluate many aspects of their work, workforce, and workplace, while also presenting new risks and opportunities.

For instance, new business start-ups nearly doubled in the United States compared to pre-pandemic levels. Additionally, larger organizations experienced an “unfreezing” moment in which the status quo of how things were done was disrupted.

In turn, this created conditions ripe for large-scale change by investing financial and human capital in new or reimagined initiatives that improve employee experience, increase productivity, and reduce voluntary attrition to competitors. These initiatives fall within three broad areas of opportunity across work, workforce, and workplace.....

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