Sarah Alexander, author of ‘Spiritual Intelligence in Business: The Eight Pillars of 21st Century Business Success’, looks at the dangers of some aspects of the self-help industry. In particular Sarah identifies four pieces of common self-help advice that all business owners/managers should ignore.

Launched in the 1970s by US giants like Tony Robbins and Louise Hay, and fed by videos ranging from 'The Secret to What the Bleep Do We Know', the self-help movement has become a booming industry offering everything from NLP and healing to the Law of Attraction.

Though these ideas may be useful to some, the overall value of self-help remains worryingly unproven. Sarah Alexander, author of ‘Spiritual Intelligence in Business: The Eight Pillars of 21st Century Business Success’ is concerned that the movement is presenting a hugely over-simplified set of ideas and assumptions about life that risk causing more problems than they solve, including increased anxiety, decreased self-esteem and a deep dissatisfaction with life.

So what exactly are the pitfalls of self-help for business owners? Here are some key concepts that Sarah Alexander believes it may be best to ignore.

ONE: FOLLOW YOUR DREAMS

We must follow our dreams; set goals clarifying what we want to achieve, and then visualise them – by doing this anyone can realise a dream.

But by following this advice many risk their incomes, or struggle to generate business from a venture aligned with their ‘calling’; they lack the inner resources, mindset or external support structures necessary to run their schemes effectively.

The belief that our greatest goals and intentions can work out through the sheer power of intention can also trigger intense feelings of shame at disappointing outcomes. Add this into the mix of our stressful lives, and our sense of worth and confidence can quickly erode.

Let's remember: just because it’s a dream doesn’t mean it will pay the bills.

TWO: MAKE LIFE HAPPEN AND SAY YES TO LIFE

Take massive action, make life happen, become a ‘yes’ person - then the Universe will support us and give us what we want.

In fact, the pressure continuously to take massive action and keep saying ‘yes’ is known to leave people depleted and overwhelmed. A balance in their lives may be lost, time for themselves and their families sacrificed, and their sense of self-worth eroded.

If we really value our time, energy, relationships and health, ‘no’ is a word we must embrace. We all have the ability to discriminate between situations when we should work really hard and others when we should refuse. It’s this capacity for discrimination that brings rewards.

THREE: FOCUS ON WHAT YOU WANT, NOT ON WHAT YOU DON’T WANT

We must avoid focusing on our problems. We create our difficulties through our own thought processes and subconscious beliefs, so placing attention on a problem energises it.

Instead we should keep our focus fixed on our intended destination, and stay happy, as happiness has a healing effect on all our problems.

While there's much to be said for taking responsibility for our problems and seeing beyond them, ignoring problems altogether rarely resolves anything. And all the ‘happiness’ in the world is unlikely to heal a business heading towards bankruptcy.

Moreover, the notion that we’ve created our own problems as a result of our thinking – while often empowering and sometimes true – can make us feel guilty if this subtle message is crudely delivered. Blaming ourselves is of no value.

FOUR: PRACTICE MINDFULNESS

Current mindfulness practitioners teach us just to bring our awareness into the present moment, by noticing our breath, thoughts or feelings. The aim is to keep our focus on what we are currently doing and experiencing. To support this, a host of Mindfulness Apps and Bells have emerged. However, these methods do little to bring about any real mental silence. There is no shortcut to mindfulness: it takes time, effort, awareness, and perseverance.

If we are able to turn inwards and practise mental quietude, our intuitive wisdom, inspiration and creativity naturally arise to guide us. It's by strengthening our ability to tune into our own inner wisdom, intuition, gut feelings (call it what you will) that we stand the greatest chance of finding long-term happiness, developing emotional stability and creating a sense of personal fulfilment.

Meanwhile, let's remain open to the possibility that the self-help industry, with its estimated $11 billion turnover in the US alone, and its multitude of advice, help and solutions to all of life's dissatisfactions, may possibly serve those who sell it more than those who buy it.