2019 is only weeks away and consulting specialists are already developing strategies intended to better address their audience in the coming year. In many ways, the term "business as usual" no longer applies when referring to online exposure.
Not only has this landscape become more competitive than ever before, but many traditional methods have become outdated or otherwise ineffective. This is why it is a good idea to highlight some of the best ways to effectively engage with a target audience as well as why a multi-channel marketing approach will produce viable results within a relatively short period of time. Let's take a closer look.
The Organic Approach to Consultancy
Professional consultants and similar specialists are well aware of their talents. This is why taking a generic approach when posting job offers and similar enquiries is no longer sufficient. Not only are these methods decidedly lacklustre, but they tend to reflect poorly upon the recruiter in question. Consultants are now weighing their options very carefully. Assuming that all other variables are equal, they are much likely to select an advertisement that contains an "organic" feel. What is meant by organic marketing?
Organic marketing is essentially the ability to speak with a human as opposed to publicity intended to suit the needs of a search engine. While SEO is indeed important, it is even more critical to establish a rapport with the end user. The advertisement is otherwise likely to fall upon deaf ears. How can this be achieved? Here are a few tips to keep in mind:
- Be sure to include a detailed description of the job.
- Clearly indicate the type of candidate that you are looking for.
- Address the applicant by name during all subsequent communications (avoiding the "dear sir or madam" approach).
Still, these suggestions represent only half of the equation. We need to appreciate how and why multi channel ecommerce should come into play.
Why Use Multiple Marketing Channels?
Multiple marketing channels that are utilised properly will enable the recruiter to gain a much higher level of exposure than would be possible when using a single source (such as a standalone website). However, this method also represents the notion of working smart as opposed to hard. All advertisements can be immediately disseminated from a centralised portal; avoiding the need to post separate recruitment announcements manually. You will therefore save a great deal of time as well as money from a long-term point of view.
The good news is that cloud-based tools such as Shopify Plus can now enable you to access more than 20 discrete sales channels; vastly increasing your online presence. As a result, your consultancy firm will receive a higher number of inbound hits. This enables you to choose from a larger pool of candidates and the chances are high that you will be able to find the individual that best suits the needs of your organisation.
