No matter the scale of your operations in the industry in which you are working, a business website is a fundamental asset that any company should be taking advantage of. Your business website is critical for showing the legitimacy of your organization, expanding brand awareness and winning long-term customer trust and loyalty.
Upgrading a business website can be a large and important undertaking. Managing a website upgrade can be a difficult job as it involves the management of many different team members all with their own goals and priorities. This guide is here to help you learn the top tips for managing a website upgrade to ensure you are able to get the highest possible return out of the endeavour.
1. Review Your Metrics
The first step to successfully managing a website upgrade should be to review your existing metrics. Existing data is hugely important as it will help you to better identify what areas of your website are performing well and which areas require more attention. When you are reviewing your metrics it is useful to spend a bit of time reviewing your target audience to more clearly identify what your customers interact well and what they respond to more poorly.
The more data that you gather at this stage in the process the better able you will be to make informed and productive decisions later down the line.
2. Set Your Goals
Once you have consulted the relevant available data it is then useful to spend some time identifying what goals you have for your upcoming project. It is useful to first outline an overall goal for the project. This overall goal might be something along the lines of increasing conversion rates by 40% or boosting search engine ranking.
Once you have your overall goals set out it is useful to then break down your long-term goals into smaller achievable metrics. You can then assign these metrics to a different team member or department. Creating a timeline for when you expect each metric to be met will help you to more easily stay on track during the website upgrade process.
3. Outsource
When you are performing a technically difficult undertaking, it is important that you are able to realistically identify what skills you have in-house. It is very possible that you do not have the skills in-house to effectively achieve all of your website upgrade goals, and this is where outsourcing comes in. You can find PHP developers with ScrumLaunch who can be vital during the website upgrade process as it enables you to benefit from using the top talent in the industry.
4. Think About Branding
When you are upgrading your business website it is not only important that you consider your goals but also your branding. Your website is likely to be one of the first interactions that a potential customer has with your brand. Ensuring consistency in branding and curating the right image with everything from your font choices to your website design will help you to win and build long-lasting relationships with customers.
