A view from the other side of the fence, although I am no expert of course: I would go with growth - there is only so far six sigma, lean etc can go, and many organisations seems to lose their apetite for it after getting leaner to a point. Most of the organisations (and individuals) I talk to these days prioritise growth/share of wallet/new proposition build/JV route over cost reduction alone as this still leaves a company susceptible to a downturn in the market. Best form of defence is attack, at least that's what my wife tells me when she hits me with her handbag.