Surely the question is, if you are truely capable of earning £100k (as candidates clearly "assume" they are) per year why on earth would you want to work for Alan Sugar? He basically wasted Amstrad's sucess and potential to become an massive global technology firm, due to his inability to think beyond his "trader" background. One half baked sucess doesn't make you an 'amazing businessman. In the same vein Mr Branson is widely praised for being an outstanding businessman. When in reality he is a moderately sucessful venture capitalist (3 major sucesses in music, railways and airlines) but a large number of commercial failures (e.g. bridal wear, cola, cosmetics)Don't get me wrong they have both played blinders at the right time, and ultimately that insight and ability is what counts.