Porgie, it says clearly that Ellis founded his company AFTER his graduation, ie he was not a MC yet telling big firms WHAT to do, WHERE to invest etc. Then he realized that he didnt have the right skills&personalities to be an entrepreneur. Hence his words "walking in the sand"...In other words, this question can be answered by people already working as MC. And you simply cant say "well, I am telling GM to fire 30000 but personally I dislike that strategy". When answering questions just get to the point and give me the correct answer, nothing else!