What do you guys think of the MCA Awards?

Still a complete irrelevancy. Lots of houses really don't bother and it is a bit of a love-in for the Big 4 and a few others. I mean Robson Rhodes won the best strategy award one year and closed their consulting business down within 6 months. The same year I think the overall winner was for work consulting on Metronet and that's not exactly been a raging success story

Toilette is right. Public sector projects are also over-represented in the awards because most private sector clients won't agree to have their projects publicised.The awards tend to come down to whoever can be bothered to write a PR-friendly case study. The Big-4 and consultancies that have a lot of bench-time (e.g. Robson) will always have resources to throw at activities like that.