Not exactly new news but there's a lot of misconceptions around consulting labels."Strategy" for instance covers a lot of ground. Most companies use the top branded strategy houses for the high risk corporate direction stuff - to ensure the quality as the risk/return of overall direction change massively outweighs operational or business unit strategy changes. In reality most consulting firms overlap in the services they offer - broad, multiple business unit reviews across large companies are often more profitable than short corprate reviews for strategy houses!! Post merger work, organisation redesign etc. all make up a lot of the revenues for most high end branded consulting companies - and I've worked at and alongside several. All have different approaches, sector and functional strengths - so where the hell does all this snobbery come from? If you respect your colleagues, get a load of stretch and get recognised by clients for exceptional work (remuneration is also a factor for most methinks)......No wonder this broad definiton of strategy blurs the whole company distinction is the level that the MBB firms, other strategy boutiques (Roland Berger, OC&C), Accenture, IBM, CapGemini etc. and the Big 4 accounting firms are competing for. Deloitte has a strong strategy practice, last year split off from Operations, PWC focuses mainly on transaction strategy and through its market team experience (by industry) but has a massive audit base in the UK that causes problems, EY has a range of different strategy services (BAS has a strategic advisory group called SP), TAS does various M&A and other commercial due diligence etc.), KPMG do the same TAS stuff, have industry experts but mostly do higher end advisory around outsourcing advice etc. (which MBB, and smaller boutiques as well as sole traders do too). The criticisms of Accenture that I think are really founded are:- That a lot of it's strategy talent left a couple of years ago and it's regrown through recruiting from industry etc. which has taken away a lot of the edge that it had historically. A few alumni that I know fondly recall the old Andersen Consulting Strategy days..... - Another criticism of Accenture recommendations is that they inevitably lead to large system-implementations....but then that's where a lot of the benefit can come from....can't it!?!?!?! - Oh and then there's how they treat the people....So, to end this, be precise and think about what you want from a career in "strategy".... If you're a new grad do you want to do endless spreadsheets based in the office (corporate strategy) or shoot for a more client-facing, client office-based role in business strategy? Or would you take a functionally-led strategy (finance, sales, supply chain) through implementation? Most consulting firms can offer different elements of this and have relative strengths. In my view (if you haven't got bored already) ask others where they think your strengths lie and get out there and find the RIGHT firm for you.