Jimbo, congratulations on your new role. The great thing about consulting is that, in most organisations, you rarely have to do cold selling. At your level, I would expect you to be getting involved in bids, looking for opportunities within your existing clients, and preparing marketing materials that attract new customers.Selling professional services is not the same as flogging TVs down at Dixons, and the investment criteria for organisations (and the stakeholders they involve) are different. Find a good mentor you can accompany on sales calls to learn how the game is played -- I learned more about selling by accompanying my partners on sales calls that I did in all the courses I've ever taken.There are a number of good books about professional selling out there -- they might be a good investment. Try these:SPIN-selling by Neil Rackham - a good methodology for selling professional servicesRain Making: Professional's Guide to Attracting New Clients by Ford Harding - a good guide to building a personal brand and drawing clients towards you (instead of you chasing them)Let's Get Real or Let's Not Play: The Demise of 20th Century Selling & the Advent of Helping Clients Succeed by Mahan Khalsa - not dissimilar to SPIN, this book is about understanding client needs rather than selling packaged solutions, learning their buying criteria, etc.The three books above will be a good start and are reasonably light reading -- all can be digested in a good afternoon. The next step is to get out there and see it in action, learning from those in your organisation who do it best. Good luck.