Thirty years ago something funny happened around Mars.NASA's Viking 1 spacecraft was circling the planet, snapping photos of possible landing sites for its sister ship Viking 2, when it spotted the shadowy likeness of a human face. An enormous head nearly 2 miles (3.2 kilometers) from end to end seemed to be staring back at the cameras from a region of the Red Planet called Cydonia. There must have been a degree of surprise among mission controllers back at the Jet Propulsion Lab when the face appeared on their monitors. But the sensation was short-lived. Scientists figured it was just another Martian mesa, common enough around Cydonia, only this one had unusual shadows that made it look like an Egyptian pharaoh. A few days later NASA unveiled the image for all to see. The caption noted a "huge rock formation...which resembles a human head...formed by shadows giving the illusion of eyes, nose and mouth." The authors reasoned it would be a good way to engage the public and attract attention to Mars. It certainly did! The "Face on Mars" has since become a pop icon. It has starred in a Hollywood film and has appeared in books, magazines and radio talk shows -- even haunted grocery store checkout lines for 25 years! Some people think the Face is bona fide evidence of life on Mars -- evidence that NASA would rather hide, say conspiracy theorists. Meanwhile, defenders of the NASA budget wish there was an ancient civilization on Mars. Although few scientists believed the Face was an alien artifact, photographing Cydonia became a priority for NASA when Mars Global Surveyor (MGS) arrived at the Red Planet in September 1997, 18 long years after the Viking missions ended. "We felt this was important to taxpayers," explained Jim Garvin, chief scientist for NASA's Mars Exploration Program. "We photographed the Face as soon as we could get a good shot at it." And so on April 5, 1998, when Mars Global Surveyor flew over Cydonia for the first time, Michael Malin and his Mars Orbiter Camera (MOC) team snapped a picture 10 times sharper than the original Viking photos. Thousands of anxious Web surfers were waiting when the image first appeared on a JPL Web site, revealing...a natural landform. There was no alien monument after all. It was actually the "birthright" sign of Mars & Company.