Here's a thought:I spotted a comment in a recent thread that certain firms are focused on 'operational' stuff, while other firms are involved in 'cutting edge consulting'. I mention no names of posters or firms.The tone and implication seemed to suggest that this 'cutting edge consulting' is somehow btter than the operational improvement stuff. Anyway, that got me to thinking.Consulting firms, as they get bigger, tend more towards packaged solutions to common themed problems. Not all, but often the bigger the firm, the more emphasis on the 'our way' solution.There are two paradoxes I can see from this. First, if the solution given to the client is fundamentally the same, how is it supposed to add value or advantage to the client if all the competitors have these same solutions as well - all the consulting firms claim to work for at least 90% of the Fortune 500, so they all work for the same companies, right? Second, the consulting firms are constantly on about how they hire the 'best people'. The paradox here is that these best people are being hired in to do paint-by-numbers. Cookie-cutter consulting.I'm sure it's not as black and white as I make it sound, but think about the implications. Discuss.