Last night while waiting for the DLR at Bank I was surprised to see the entire length of the platform plastered with posters from the new Capgemini ad campaign.This one: <http://www.capgemini.com/advertising/Concept>I&apos;ve never really felt that Cap are a particularly strong brand - hardly a household name. So advertising must be a good idea.This new campaign feels a little cheesy to me but I guess there&apos;s little escape when trying to drive this kind of message home about what is essentially an IT Services firm.Just wondering what the general feeling is out there? Do you think this will strengthen Cap&apos;s brand?

The link:http://www.capgemini.com/advertising/ConceptAnd if it doesn&apos;t work again:campgemini dot com forward slash advertising forward slash Concept

This new campaign just got forced onto our laptops by our sys-admins at the end of last week. Much like the old "David Bowies Manager" and "Tiger Woods Coach" but warmer colours.Needless to say, I&apos;ve already changed back to the Ferrari screensaver.