I can't deny branding at PA is an issue, but it's not as bad as some clowns on here point out. If PA didn't have a brand, why did it remain massively profitable during the downturn and didn't have redundancies whilst the "big" names hemorraged people, money and credibility?PA doesn't compete head to head with the strategy houses but against Accenture, CG, EY, Deloitte, KPMG and pretty much everyone else it wins a substantial amount of work in BOTH the private and public sectors. Also, the people at firms mentioned above don't go on to work with any more glamorous companies than PAers when they leave. They have a name on their CV but if people on here are trying to claim it competes with having McKinsey, Bain etc. on there then they are seriously deluded. I've mentioned on here before, but what PA gives graduates is immense responsibility and variety from day one. You work face to face with clients and can manage relationships from your first assignment, many of the firms above simply squirrel you away in front of a spreadsheet in a basement somewhere. Comparing my peers in my first 3 years from graduating, my REAL experience (ie I could say I delivered things and not just "I worked on a £20m IT implementation for x client" when in reality there was 50 people on that project over 2 years) was streets ahead of my mates elsewhere. I have had periods where I've looked around at other firms and the interest in my CV has been immense, however when it came to the crunch PA pay me well, I work across many industries and assignment types (I guess the people bigging up other consultancies forget to mention you very often get your pigeon hole and that's your career) and the work life balance is great. Again, I suspect the people posting on here saying "I just want a brand" are quite junior, when you've been in consultancy long hours and travel, especially when you start a family, force many people out of the industry. The downside if you like of having one of the big strat house names on your CV is very often the jobs you go to after will expect the same ethos from you. You may be able to be the big shot at the golf course on a Sunday morning, but essentially your life will be crap.