Like you say NR, in order to appreciate or understand the quality of any MBA programme, you should have either been on it or researched it thoroughly. If you did do research on Bradford School of Management, you would find that it is held in very high regard amongst academics from other leading business schools. As for alumni, check out DR. Tony O'Reilly, Paul Donavan, the CEO of One Vodafone, the VP of Shell Marketing International, just to mention a few. As well as that companies like Bayer, ASDA, the BBC, Coca-Cola, Emirates Airlines put their fast-trackers on the MBA programme at Bradford. I think the city of Bradford somewhat unfairly taints the brand (perception) of the school. I got places on Manchester, Warwick and INSEAD, and chose Bradford for the ROI. Granted, one thing the School is very poor at is building stronger external relationships with industry. The careers service could do more to change get the message out there like other schools do. By the way, you will find that a large amount of lecturers at the 'better' schools either got their doctorates or MBAs at Bradford. Makes you wonder, doesn't it?