Just to enlighten all you wannabe strategists out there on a couple of points:1) Strategy, apart from being one of the most over-used, most irritating words I hear on a daily basis, is astonishingly simple to define. It's simply to help a company focus upon those things that give it, or should give it, a competitive advantage in the market. 2) Accenture is, first and foremost, a technology company. It's business and systems transformation that gives us our volumes and our shareholders returns. Being a technology company does not mean we are geeks sitting in a basement writing computer code. 3) If you start with Accenture with the implied attitude that "technology is not for me - I'm a strategist" you will not only irritate me, but you will miss out on the life blood of Accenture - which is its technology.4) As you progress up the firm - EVERYONE needs to be a strategist. Because being a strategist is what I defined in point (1) - simply having a conversation around what makes and keeps a firm competitive. Whether you present content from the latest cutting edge digital technologies, industry trends or market dynamics - it does not matter. What you should not kid yourself is that because you join Accenture Strategy you will be somehow on hallowed ground - in a bubble advising CxOs, whislt the "geeks" go and do SAP implementations in some far away place. We are a technology company - if you cannot / do not want this "stain" on your CV, then please look elsewhere...And no, this is not sour grapes, I've moved around the company through various entities - including pure MC and technology and industry....