Second mars. In my experience, corporate culture advisory/consulting is absolute bullshit, especially in trying to drive an innovation agenda.Corporate culture consulting is generally relegated to some 'strategic' report for some head of HR so she/he can present some initiative that inevitably gets no traction with the CEO/board.Innovation is NOT driven by some cultural transformation program. It is driven by core business strategy and the desire to move into a space the absolutely requires innovative products, thinking, operations. It's about deciding to move from an outdated and dying sector to next generation products. That's not a 'cultural improvement' consulting project. That's a pure strat project.