Forget CHP and Redshift: no brand value.Forget PA: poor reputation and not considered a 'strategy house' by anyone familiar with the industry.I'd have thought you'd be better off in the strategy practice of any of the Big 4 (incl. KPMG, where you seem to already have a toe in the door) than Cap/IBM. I'm not sure how Strategy in Accenture compares to Big 4. I imagine behind Deloitte, ahead of the rest.For the better strategy firms, once the initial mountain has been filtered, if you got through, you'd be competing with Oxbridge and top European/American schools, all with internships (often in investment banking, or the MBBs themselves), all with Firsts and straight As, all with extra-curriculars, many quite attractive too (an unofficial criterion). I'm nobody to try deter someone from pursuing his dream, just be aware of the reality before putting yourself through it.My 2c, as you have a finite amount of time to invest in application and interview prep, be the best candidate you can be for your first group (Big 4 / ACN). Then, with whatever time you have left over, submit whatever you can pull together for ATK, OC&C, LEK, Marakon, without pinning any hopes on it.