1) Which small firm/what sector and function? There's a difference between a small firm like Katzenbach Partners and a small firm like Frampton Consultants2) What were you doing before consulting? There's a difference between being mayor of New York before moving into consulting, vs. just finishing your GCSEs before getting a job in the postroom.3) Are you a senior consultant (job title) or a senior (adjective) consultant (noun)? There's a difference between being called a senior consultant when that is the lowest position in the firm, vs. being a consultant who has senior responsibilities for sales and management of the firm.