"Significant interest?? Do you mean significant ridicule? It has to be the most peurile, facile book that has been written in years. Predicting a slow recovery from the recession is not something that is particularly world changing. It is typical, however, of the intellectual lightweights that lead up our company. ."Fact is ,"Another BOPper"; that the Zombie stuff breaks with the established PA marketing conventions. It's timely, engaging and well written. It's also the first thing that any of my industry contacts have told me they've seen from PA - shortly followed by various statement suggesting they found it useful / interesting.Given that neither you or I are the intended audience for the Zombie stuff, maybe we should just defer to those who are, and also try to support colleagues rather than slating them - I'd hate to think you're anyone I know or work with.