Authored by David Holmes of Oliver Wight Americas and Andy Walker of Oliver Wight EAME, the paper discusses the advantages that statistical forecasting can bring to a business when it is embedded across the organisation as part of an integrated demand management process, helping anticipate changes in demand well in advance, so the business can respond accordingly.
The white paper also highlights the shortcomings of statistical forecasting and why it is critical to design a statistical forecasting model that is right for the individual company, and for all employees to understand the subsequent data.
“All too often, processes and tools are addressed with vigour but people and behaviour not so,” says Holmes.