How does a company know "their strategy is fine" if they are failing in the marketplace? I'm not saying McK or strat firms in general are the Second Coming of Christ. (This is clearly an oversimplification)...but I've seen too many companies think that by implementing "Lean Mfg.", "Six Sigma", or "ISO9000" that they can suddenly better compete in the marketplace and turn their fortunes around. Lean, Six Sigma, and ISO are but elements of a successful mfg. strategy. "Implementation only" firms that sell only Lean or ISO are 3rd-tier from this perspective. I don't mean 3rd-tier in the sense of capability...as I'm sure if you're a Lean consultant, you know 10x more about Lean Mfg. that I would ever need to know.I use the word "strategy" loosely. A strategy engagement doesn't mean batten down the hatches, we'll do a full scale lobotomy and disrupt day to day business. It is often targeted -- mfg. footprint strategy (should we continue building the widgets in Texas or move to Mexico, Slovakia, or China?), supply chain strategy (insource vs. outsource, sourcing, logistics, warehousing, etc.), pricing and segmentation strategy (are we targeting the people who we really want to target), channel strategy, etc. -- as very few companies have the stomach nor the pocketbook to do the full scale invasion that Ann-On implies above.My only point is that however you choose to define it, strategy AND implementation go hand in hand. If you are a healthy successful company that exceed your industry peer group in revenues, profitability, and market share -- then I'll give you the benefit of the doubt and presume your strategy is sound. Otherwise......