There are very strict but VERY SECRET rules about use of management consultancy developed collateral (templates, knowledge, IPR, etc) that most large firms teach their consultants once they move into business development.Please keep these secret; I risk being disemboweled for revealing them....1. At the point of pitching for business - "Our previous experience with an almost identical client means that we would hit the ground running; much faster than any other consultancy and as a result we would expect to deliver up to 50% more more for your budget than our competitors"2. On mobilising the project, post-win - "Although we obviously cannot share specific documents that we have developed while working for your competitors, we should be able to staff the project with consultants with direct experience of those projects, making us up to 40% more effiicient"3. On ramping up the project (once the key senior consultants have returned to the "other" project where they have long term commitments) - "Although it would be unethical to staff your project long term with consultants that have worked with your competitors, re-use of some of our generic templates developed across multiple clients in your sector should make us up to 20% more efficient."4. About half way through - "Although we are technically behind schedule, I think its only fair to remember that this is a truly ground breaking project that we are working on together. There is no real precedent for this work and as such we are trailblazing together"5. Even later = "It really would be a shame not to see the project through with us. Think of all the intellectual capital that we have developed while working here. It would be terrible for you to lose that experience.6. Repeat Rule 5 until replaced by KPMG. unless you are KPMG, in which case until replaced by PWCReally - I could write a book on this, and a bunch of other ridiculous, breathtaking, silly statements that actually worked pretty well when I carried a target....