basically, the tier 1 or MBBB (some remove one of the B's but that is a seperate debate) are the best known brands. It is a bit like if you are English and play for Manchester United, you are a shoe in for the England team regardless of your quality (look at the Neville brothers....) and you will find it quite easy to migrate into a very senior role in industry in the future. The problem with tier 2 consultancies is that they are not seen as being equivalent in terms of the service offered, the quality of work and ultimately the quality of candidate. I have seen senior managers/directors at tier 2 firms being turned away or offered basic level Associate positions at tier 1 firms. The way they see it, you are unlikely to have become a true industry specialist and the consulting skills will have to be re-taught. There is your issue. Hitting the tier 1 in your lae twenties/early 30's is easier if you have held a strategy/marketing related position in an industry they serve and have completed an MBA from a top school. Before the debate as to the value of MBA's follows, this is not necessarily what I think should be the case, it is just the way it is. Ultimately, the tier 2 offer some strong experience. Tier 2 can lead to boutique (OC&C/Roland Berger etc), which can lead to tier 1 but it is a long winded route.At your stage, you should apply for pretty much everything in consulting. Go hard at all the interviews and then come back to the forum with your offers!! PWC is a good company and you should definitely go for it. Very few get into the tier 1 so it is no slur on you if you do not make it. People have good career with tier 2 firms and ... bgger got to go a client has just walked in....