I cannot really comment - I think market perception varies significantly by region. I would expect a reasonable level of market awareness and brand recognition in the Nordics - in Ireland, we would be no2 after ACN, in the UK, BE are nowhere on the radar. I have worked for two consultancies now - BE would not be as strong as my former employer infrastructurally but the people tend to be nice and helpful. I worked less on strategy projects in BE and more on business transformation / process improvement projects. Operational excellence / Six Sigma is a big push for them in EMEA at the moment. If you choose BE, go in with your eyes wide open. It is certainly not the promised land but there are worse out there for sure.....