Think I'd tend to agree with ex-EYer and put EY behind Deloitte on reputation, but then its a newer business. PwC have a better client list now, but there is a lot of frustration amongst the partners about the constraints of their Audit base and KPMG are nowhere to be seen.EY have done pretty well recently and have grown a lot over the last year, but I gather remained competitively profitable despite the growth investment.