Well the raw truth is that organizations are now looking for actions rather than ideas and actually into the blood and guts of the implementation). I've been on a surprisingly large number of projects where the implementation has followed the recommendations of a Top Tier strat-house, only to find that the "doing" is quite different from the "saying" (which, in turn, is quite different from the "believing"). This is in no way to suggest that the initial recommendations were wrong, but we both know that when you are end to end partners, with responsibilities all the way down the stream, you're at least more accountable for the end result of those recommendations.Niche and premiumization are all well and nice (or niche;) but you're never going to be at the heart (or considered an end to end partner) of true change on an industrial capacity.Overall I believe if the rumours are true, it could be a game changer for both firms - with benefits across the board. I say this without the slightest idea of how the implementation will work - perhaps I should have worked in strategy? Of course, if we have many Mr Cholmondley Warners who believe their reputation as a titan of industry and select confidante of the Fortune 500 C-suite will be sullied by the Accenture brand, then integration could be difficult....